Our Management

Managment team of Direct-C.

Adrian Banica, Chief Executive Officer & Chief Technology Officer

Mr. Banica is a serial entrepreneur who founded two successful technology ventures within the past two decades, and has significant expertise in hardware systems commercialization for the oil and gas vertical. The first venture, an oil and gas and space systems instrumentation company, was acquired by Belgium based Rhea Space Systems in 1999.  His second venture, TSX Venture-listed Synodon Inc. (SYD), adapted a satellite based methane sensor into a helicopter deployed system called realSens and has successfully commercialized a service to oil and gas companies to map and quantify their greenhouse gas emissions. Mr. Banica has helped secure over $25 million in financing for the venture and led the company to its first profitable quarter in 2014. Currently he is advising a number of technology companies and is the Executive Chairman for Illusense Inc., a BC based pipeline inspection technology developer. Adrian is also a member of the A100 group.

David Scharff, Chief Operations Officer

Mr. Scharff is a dynamic executive with over a decade of experience in VP Sales, Director of Business Development and Director of Operations roles in the oil & gas pipeline integrity management and high-tech industries.  He has an extensive business development background, driving growth throughout Canada, the United States, Asia and Europe, with proven success in growing multi-million dollar sales worldwide.  He has a track record for expanding production capacity, streamlining processes and reducing costs, and is respected for his strategic leadership, vision, innovation and creative problem solving skills.  Mr. Scharff is known for inspiring others to bring passion, energy and teamwork towards achieving corporate goals.

Dr. Steve Edmondson, Chief Science Officer

Steve has over 20 years experience in the development and subsequent application of functional anti-corrosion coatings and mutli-layer insulation systems used to protect metal structures such as rebar, valves and pipelines and to provide thermal insulation. Whilst working for DuPont Powder Coatings in Houston he led the development of Nap-Rock, the first flexible abrasion resistant dual powder FBE system and also developed some novel, patented chemistry for FBEs that led to a novel range of Low Application Temperature FBE coatings.

In his role as Vice President of Corporate Research and Development at ShawCor he spent seven years leading project teams which developed several novel Anti-Corrosion and Insulation Coatings for steel pipelines including the Ultra deep-water insulation system and SureBond, a two layer Anti-Corrosion Coating designed for use on pipelines in aggressive environments. He also led the team that designed, commissioned and then operated the ShawCor SSV a unique test facility for insulated Sub-Sea pipes which won a Spotlight on Technology award at OTC.

As an independent consultant at Deep Bay Consulting Ltd, he has been involved with several successful initiatives including the development of some high temperature Fluoropolymer coating systems for Solvay Performance Polymers.

Dr. Kaushik Parmar, Co-Founder & VP of Research and Development

Dr. Kaushik Parmar, earned his integrated masters (B.Tech and M.Tech) in aerospace engineering at the Indian Institute of Technology Bombay (IIT-Bombay) in 2008, and his PhD in mechanical and manufacturing engineering from the University of Calgary in 2015.

Dr. Parmar’s masters’ research involved studies in composite materials and development of micro-sensors for miniature aerial vehicles. In 2009, he joined King Abdulaziz City for Science and Technology in Riyadh, Saudi Arabia. There, he developed a nano-patterned fuel cell electrode to greatly enhance overall performance.

During his Doctoral research, he designed nanostructures to improve the performance of solar cells and developed polymer nanocomposite-based thin film sensors capable of sensing strain, force, temperature, and various chemicals. This work includes the patent pending sensor technology capable of hydrocarbon detection being developed by DIRECT-C. Dr. Parmar has published numerous patents, journal articles and conference publications on the development of nanostructures of material and thin film sensors.